Steve Jobs created Apple to make “insanely great computers, then portable music players, the mobile phones, then watches, then who knows what. The mission was products designed to make the user experience “perfect, and totally natural and simple”. Apple is now the largest company in the world using that simple formula. 1Iron Golf brings that same total determination to the design and manufacture of golf clubs. I was sold after investigating it upon hearing the odd idea of “single length golf clubs”. When I investigated, I discovered that the idea is pure genius because it is “simple, natural, easy and logical”, like all the Apple stuff I already used. I have now purchased two sets of 1Irons, the Pro, then the Blackstone. Then I added the Woods, and then.the Dark Horse Driver, and finally the Big O Putter. Every one of them is a joy to use. My game, which was high handicap, has improved with both better distance and incredible accuracy. I have limits based on my odd swing, but 1Iron Clubs have allowed me to get the maximum out of very limited talent. I love these clubs, but more important I love the company and David Lake and Matt Lake and their incredible laser like focus on making golf clubs work with intelligent design, and high quality materials. Most important is the 1Iron Company focus on customer satisfaction. David Lake took serious time to explain to me the reasons for the design when I was thinking about the decision. That made all the difference. Then, after my purchase, the company has stood by its products like no other company I have ever done business with. I believe 1Iron Golf, and its leaders will not allow a customer to be unsatisfied. They are that determined to achieve the highest customer satisfaction. I will never even try another manufacturer. I am a customer for life as I try to achieve perfection in golf, which I know in my case will never happen. But 1Iron is a partner who makes me believe it is possible.